Taiwan chipmaker CEO warns memory price rises are unsustainable

Winbond's Chiao says AI demand is hitting consumers and other industries Arthur Chiao Yu-Cheng, CEO of NOR Flash memory maker Winbond, said only AI companies can afford such high prices for memory chips, with other industries "suffering and withering." (Nikkei montage/Source photos by Cheng Ting-Fang) YUNLIN, Taiwan -- The chairman and CEO of Taiwan's Winbond Electronics, the world's largest NOR flash chipmaker, has warned that relentless memory price hikes driven by insatiable demand for artificial intelligence are unsustainable, with consumers and non-AI industries bearing the brunt.